HOPE was founded as a small outreach program by a group of Corpus Christi parishioners in collaboration with community leaders in Borgne. The original logo was designed to show collaboration and a reaching upward together. The circular outline shows the symbols of growth (the vines) and the reference to the cross as a symbol of the faith of the USA founders. H.O.P.E. stood for Haiti Outreach Pwoje Espwa (Creole for Project Hope).
Over time, as HOPE matured and grew into a very successful community development organization with a Haitian staff servicing the major priorities of Health, Education, Economic Development and Community Outreach for Clean Water and Sanitation, the spirit of the organization was rooted much more in Haiti than in the USA. The new logo and identity were a collaboration between key leaders in Borgne and a creative designer familiar with HOPE’s work through his son’s travels and work in Borgne during university. The new logo shows the growth and maturity of HOPE over the past 15 years. Today the organization has strong roots in Haiti, the trunk shows the symbolic strength of the arms that do the work and the growth through the limbs and leaves of the tree. It guards the original spirit and shows the brighter side of this collaboration. It symbolizes realization of HOPE’s original goals and the ongoing growth of this strong program into the future.
The tag-line SEE Ayiti/Haiti was developed by Dr. Thony Voltaire, Medical Director of Alyans Sante Borgne (ASB). The SEE stands for Sante (Health), Edukasyon (Education) and Ekonomi (Economic Development) – all in Ayiti (Haiti). The linkage of Creole to English shows the shift of the work toward the community in Haiti, with ongoing collaboration with HOPE’s supporters across the world.